We began our collaboration with Humana Italia by developing a new concept for the Humana People stores, where the focus was on providing a tangible example of the circular economy through interior design elements that tell the story of recycling.
From bottle caps to shopping bags with visible logos, to CDs and phone covers, the store’s design aims to demonstrate that it is possible to choose a more sustainable and responsible way of consuming.
Humana Italia provided us with some rough materials to ignite our creative process: used shopping bags together with old CDs, VHS and DVDs that could no longer be sold and were destined for the landfill. We selected them by polymer and sorted everything by color. We then created unique textures where the recycled materials are easy to recognize by the storegoers and create a distinguished look for the Humana People points of sale.
